Affiliate Marketing

Affiliate marketing is the process of marketing a product or service by the affiliates. Affiliates are partners of seller acting as marketers who are responsible to market the products or services of sellers using their own resources and network. In return, marketers share percentage of total sales generated by them. This is pay according to total sales type of payment model. In some virtual products, marketers are paid up to 80% commission. Pay per click is another type of payment model used to decide the payment of marketers. In pay per click, marketers are paid according to the number of clicks that the merchant site gets from marketers. The job of seller is only to produce a quality product and they do not interfere in selling process because selling of the product is the responsibility of marketers.

The job of marketers is not easy and especially for new entrants. The marketers do their job of affiliate marketing in many ways. Writing an article and submitting it to high PR article directories is the best way of this type of marketing. Affiliate marketers link their articles to the merchant site. So after reading the article written by the marketer, the internet user if got interested to read it and clicks the merchant site after reading the article and purchase the product or services available then this sale is because of the affiliate marketer. The marketer should be paid promised commission in this case and this is how affiliate marketing goes.

Affiliate marketers can also design and develop their own affiliate sites to market the product or services of sellers. Marketers then needs to do SEO of their site because a search engine optimized website can only appear in the search engines and get unique visitors everyday. Once SEO of the site is done, marketers can start promoting products and services from their own site.

Now the question is where to get products and services to promote. The answer is very simple that every big site now wants more and more marketers to promote their business. For example, Freelancer site like Scriptlance, GAF etc, Web hosting site like Hostgator and many other commercial sites need marketers to promote their business. Marketers can simply register in these sites as marketers and start marketing. They can see their payment in their "My Account" page and withdraw when need. ClickBank is a good site where affiliate marketers can work for sellers.

The same question stands for sellers also that how to get good marketers. Getting good marketers is not a problem for big sites because of their big name but newly launched sites find it difficult to get good marketers. So it's better for new sites to find marketers from forums, marketplace sites, freelance sites etc. Such sites could recruit marketers and concentrate on those marketers that show better results.

Affiliate marketing can make a business and many sites have been successful from affiliate marketing. It is profitable to both the marketers and the sellers.